- Slug: BIZ-gamification, about 550 words
- Photo available (thumbnail, caption below)
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By Will Sowards
Cronkite News
TEMPE – Have you ever watched “The Walking Dead” while following the bonus features on your tablet? Or had a computer program train you how to do something at work? What about taking a quiz on Facebook or BuzzFeed?
If so, you’ve been “gamified.”
Schools, companies and other organizations are using gamification to connect teachers, students, workers and other audiences to information and advertising.
“When you look at the Internet, initially it was how do you create rules for everyone to connect with each other?” said Ajay Vinze, associate dean of international programs at the W. P. Carey School of Business at Arizona State University. “The next frontier, going forward from here, is this notion of gamification.”
Definitions of gamification vary, but it’s generally the idea of using video-game – or even board game – elements to help people reach an objective: solving a problem, training employees or marketing companies or products.
Continue reading “New tech trend: Gamification injects gaming into everyday life”