Downtown icon Westward Ho a faded memory of a different Phoenix
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By MARIA KONOPKEN
Cronkite News Service
PHOENIX (Monday, Sept. 29) _ The Westward Ho’s pool, shimmering outside Reynaldo Torres’ door, once was a place where Marilyn Monroe swam, Elizabeth Taylor sunbathed and Paul Newman filmed a scene heaving a television from a balcony.
The lobby of the former hotel still has grand touches, including tiled pillars supporting a soaring ceiling, from the days when Torres would see U.S. Sen. Barry Goldwater and Valley socialites heading to events, dinners or drinks.
“The hotel was always really busy with people coming in and out,” Torres said. “You never knew who was staying here; that was the exciting part.”
Torres saw the Westward Ho’s former glory from his position as a janitor here during the 1960s. But the rich and famous have long since left, and now Torres is one of about 300 low-income senior citizens who call it home.
The Westward Ho, with its 268-foot television tower, which no longer is used, is an iconic part of the downtown skyline. And it remains a place of memories for many Arizonans who came here for wedding receptions, fine meals and entertainment before it closed in 1979.
“It was full of character, rich in history and rife with personality,” said Marshall Trimble, Arizona’s state historian. “It is where the rich and the famous came to play.”
At 16 stories, the Westward Ho was the tallest hotel in Phoenix when it opened in 1928. At the time, it boasted a room rate of $2; most of its competitors charged 25 cents a night.
The hotel’s stature and star-studded clientele have led to legends and ghost stories. Trimble said he doubts a claim made by some that Al Capone’s car was buried by a cave-in in the Westward Ho’s now-closed underground parking garage and is still down there. Another legend, Trimble said, has Monroe making late-night swims without a bathing suit.
Like other establishments downtown, the Westward Ho suffered as residents and visitors were attracted to other places in the Valley.
“People didn’t want to be downtown so much anymore; the action wasn’t downtown,” Trimble said. “You had golf courses and all of these things on these resorts. There was just more to do.”
In 1981, the Westward Ho reopened as federal government housing for seniors.
Gone are the gold lining to the pillars and ceiling in the lobby and the imported tile in common areas. The Normandy Room, a meeting space once graced with shields bearing inlaid designs, is now a computer room. The Turquoise Room, a popular location for wedding receptions, is now a recreation room with a Ping-Pong table.
But the building retains many of its finer touches, including a lobby drinking fountain covered with multi-colored tile and stained glass in the lobby depicting the legend of the Lost Dutchman and other Old West scenes.
Other reminders of the hotel’s heyday are found in an office operated by Erling Eaton, a resident who serves as the Westward Ho’s historian. He said he started collecting artifacts due to his curiosity about whether Monroe had once stayed in his room.
Some of the memories of yesteryear include photographs of John F. Kennedy giving a speech outside the hotel and Margaret Truman, the president’s daughter, sitting in the Kida Club. Among many other items, Eaton has preserved an embroidered bedspread, an original wood-frame bedroom mirror, schedules of events, an elevator control board and a dress worn by an employee who worked in the Concho Room.
“It started as just a hobby, but now I want to share it and make it known to people,” Eaton said.
Today, the halls still echo with the Westward Ho’s history, of a guest register that once included Clark Gable and Lady Bird Johnson and that now includes Torres, the former janitor.
“I couldn’t have imagine one day living at this place; I cleaned these rooms, but here I am,” Torres said. “It’s hard to believe.”
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PHOTOS:
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CAPTION FOR BC-CNS-WESTWARD HO: The Westward Ho in downtown Phoenix once was among the most elegant hotels in the West, drawing movie stars and national politicians. Closed in 1979, it now serves as low-income housing. (Cronkite News Service Photo/Maria Konopken)
CAPTION FOR BC-CNS-WESTWARD HO: The Westward Ho in downtown Phoenix once was among the most elegant hotels in the West, drawing movie stars and national politicians. Closed in 1979, it now serves as low-income housing. (Cronkite News Service Photo/Maria Konopken)
CAPTION FOR BC-CNS-WESTWARD HO: Reynaldo Torres, who worked at the Westward Ho a janitor when the building was a luxury hotel, is shown in his apartment in the former hotel in downtown Phoenix. The Westward Ho, which closed in 1979, now serves as low-income housing. Torres remembers when the hotel attracted movie stars, political figures and other notables. (Cronkite News Service Photo/Maria Konopken)
CAPTION FOR BC-CNS-WESTWARD HO (CORRECTED — MARGARET TRUMAN RATHER THAN LADY BIRD JOHNSON): Erling Eaton, a Westward Ho resident who serves as a historian and tour guide, shows a picture of Margaret Truman, daughter of the President Harry S. Truman, among the artifacts from the hotel’s history. Closed in 1979, the hotel now serves as low-income housing (Cronkite News Service Photo/Maria Konopken)
CAPTION FOR BC-CNS-WESTWARD HO: The pool in the Westward Ho’s courtyard once drew movie stars, national politicans and other notables. Closed in 1979, the former hotel in downtown Phoenix now serves as low-income housing. (Cronkite News Service/Maria Konopken)
CAPTION FOR BC-CNS-WESTWARD HO: The ceiling in the Westward Ho’s lobby give a glimpse of the former hotel’s splendor, which drew stars, national politicians and other notables. The hotel, which closed in 1979, now serves as low-income housing. (Cronkite News Service Photo/Maria Konopken)
CAPTION FOR BC-CNS-WESTWARD HO: A pillar in the Westward Ho has the original tilework that helped make the former hotel one of the most luxurious in the West. The Westward Ho, which closed as a hotel in 1979, now serves as housing for low-income residents. (Cronkite News Service Photo/Maria Konopken)