- Slug: Sports–Allan Houston Feature. 900 words.
- 4 photos available.
By Joshua Heron
Cronkite News
PHOENIX – Before Allan Houston ended his conversation with Maya Moore at the U.S.A. Olympic Basketball 50th Anniversary celebration in Las Vegas last Wednesday, he called his daughter Rowan. Her overwhelming disbelief upon seeing Moore in the camera frame mirrored her emotions from 14 years ago when the Minnesota Lynx legend and four-time WNBA champion responded to a letter Rowan sent her for a second-grade class assignment.
Whether via mail or FaceTime, communicating with her role model gratified Rowan because she admires what Moore embodies beyond basketball prowess: faith, integrity, sacrifice, leadership and legacy.
Those five words also comprise Houston’s social impact brand, FISLL. The brand aims to disseminate those principles through fashion, sports, technology, mentorship and community engagement. Licensing agreements with the NBA and select colleges, including HBCUs, are thriving, and now the two-time NBA All-Star is stepping into a new arena: the WNBA. Houston believes the obstacles players have endured reflect the brand’s values.
“They truly are leaders in our culture and everything that they’ve been through, they continue to fight,” Houston said. “Think about where we have come in terms of this appreciation for women’s sports and the W. They are putting their life on the line for a few months and not getting paid as much. They go overseas and have to play year-round now.
Continue reading “Allan Houston’s FISLL brand showcases WNBA stories through fashion during All-Star weekend”